When the Omega Speedmaster in black ceramic, or the Speedy “Dark Side of the Moon” (DSotM), was released at BaselWorld 2014 it caused quite a stir. It was easily the most talked about watch of the show and subsequently in watch blogs and forums. It was easily the most discussed, instagrammed, and anticipated watch post-Baselworld that year.
Pre-orders for the watch reach fever pitch, with tons of authorized dealers selling out before even receiving their first inventory. And at over $12,000 retail it was Omega finally releasing a version of their flagship chronograph watch priced to compete squarely with the Rolex Daytona. It was a damn cool watch, everyone agreed on that point.
However, did the excitement remain like it seems to permanently do with the Daytona? Omega had finally reached Rolex Daytona-level of pricing and buzz. Could Omega sustain the innovation, styling, and technology that was first introduced with the original black DSotM? And could Omega finally surpass it’s main competitor?
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