TAG Heuer has a long history of innovation and leading the way in chronograph watches. Indeed the original brand, Heuer (before becoming TAG Heuer) introduced along with Breitling and others the first automatic chronograph movement and led the way in popularizing the usage of wrist-worn chronographs during automobile races. The Heuer Monaco, Autavia, Montreal, Carrera, and many more, are the stuff of racing legends, and are all named after some rally or formula one race.
So when Jean-Claude Biver took the helm of the LVMH brand in 2016 to produce some needed rejuvenation, he immediately raised the need to continue pushing the boundaries in chronographs technology and keeping them affordable. The TAG Heuer chronograph tourbillon (with Heuer 02-T movement) was introduced in early 2016 with a price tag of around $15,000. This raised eyebrows in the industry, notably from one Thierry Stern, head of Patek Philippe.
What could TAG Heuer do for an encore? Well, introducing the TAG Heuer Nanograph Tourbillon with a brand new hairspring made from an unbeknown exotic material, that, of course, promises better performance than even silicon. I got a chance to see this watch during Geneva Days or Geneva watch fair, in January 2019. Let’s take a closer look.