The Tudor brand of watches is interesting. Not only because they are the watches from the “little sister” brand to the mighty Rolex, but because they have a design language onto themselves that many like and many don’t. While I don’t own a Tudor watch and not many of their models sing to my sensibilities and aesthetic, I always like to see what novelties they produce every year.
At the COUTUREtime show in Las Vegas, I had this exact opportunity. It’s not clear I left with a lust for any of their new watches, but what Tudor showed me was streamlined, strong, well priced, and overall desirable. Let’s take a closer look.